Do you feel that the look of your business on your website, Instagram + beyond is scattered and inconsistent? Are you constantly searching at the last minute for something to share on your social media or to include in your newsletters? Are you using different fonts and colors all the time? Does talking about your brand confuse or frustrate you?
In the midst all that goes into opening a business, it’s likely you’ve skipped one of the most important steps that could make all your hard work more impactful now, and for years to come—writing a mission statement.
What is a mission statement? A mission statement is a short paragraph that describes why your business exists and what it does. It may not sound important, but it is. The reality is, many mission statements are ineffective, hastily written in minutes so that it can be checked off the to-do list.
Some say social media doesn’t have the same impact that it once had… these statistics say otherwise. More people than ever are logging in and sharing on more channels than ever before.
Inspired business reading for the yogi entrepreneur.
I hear this question all the time and it’s a constant source of debate. Check out this great infographic by Constant Contact on what and how often you should post on social media.
Two years ago I set an intention: I wanted to be self-employed. I wanted to own a business that allowed me to do work that I love, with people I love, and in places that I love. I had this dream for as long as I could remember, but it seemed vague, unstable, and full of uncertainty. When my thirtieth birthday was on the horizon, I decided that it was time to take a leap, and put faith in myself and my community. I set out to manifest my dream life. Now, with success under my belt, I am excited to share the inner workings of my endeavors.