I'm not gonna lie. I've been in total vacay mode this last month or so... and I haven't even opened my social media account or looked at my web analytics since the end of June and I really didn’t even feel like putting together content plans to hand off to my assistant. My brain was FRIED from the first half of this year.Read More
Imagine this… you’re teaching a yoga class at someone else’s studio and a student approaches you after class and asks if you offer workshops. She loved your class and would like to learn more.
Writing personal emails to every student who would like to learn more about your services is going to be a lot of work. And it’s easy to just send her to your website, but life happens and maybe she forgets to check.Read More
I spend a lot of time working on websites. It’s the majority of my work (and I absolutely love it!). Having a professional, stunning website can be a game-changer for your business, and in the growing world of yoga and yoga marketing, it can really set you apart from the crowd. But there are some very common mistakes I see on many of the websites I’ve been hired to redesign. Here are 5 important mistakes you should avoid making if you want your site to be a success.Read More
Color plays an important role in brand design and marketing. Each color is tied with an emotional, psychological response, so it’s crucial to understand the meaning behind each color, before you commit it to your brand.
Take a look at this color quick-guide to discover which ones align with your brand vision.Read More
For all you yoga teachers, health coaches, personal trainers, etc., who are struggling with online booking… this one’s fore you: Finding scheduling software that works.Read More
Running a business is a lot of work. There are so many moving parts that at times it becomes overwhelming staying organized is key to growing my business and not losing my sanity in the process!
Here are 6 free tools I use to make my life soooooo much easier!Read More
Instagram is one of the best ways for yoga teachers to connect with current and future students. This highly visual social media platform lends itself well to the physical practice of yoga and provides a platform for yoga teachers to share their own yoga journeys, personal growth, upcoming events and more. But how do you reach your yoga students on Instagram?Read More
If you've logged into your Google AdWords or Analytics account recently, you will have noticed that there are big changes coming. Google is merging many of their advertising features together into one, integrated dashboard and they are rolling out new features to simplify the entire ad management experience. So, yes, if you are already familiar with Google AdWords you will have to learn a new dashboard/user interface. If you don't have much experience with Google AdWords, now is a great time to start because navigating it will be SO MUCH EASIER.Read More