Last week, I was interviewed about the importance of yoga teachers having websites and many of questions were very similar to the ones I get from clients. Here are some frequently asked questions.Read More
Imagine this… you’re teaching a yoga class at someone else’s studio and a student approaches you after class and asks if you offer workshops. She loved your class and would like to learn more.
Writing personal emails to every student who would like to learn more about your services is going to be a lot of work. And it’s easy to just send her to your website, but life happens and maybe she forgets to check.Read More
I spend a lot of time working on websites. It’s the majority of my work (and I absolutely love it!). Having a professional, stunning website can be a game-changer for your business, and in the growing world of yoga and yoga marketing, it can really set you apart from the crowd. But there are some very common mistakes I see on many of the websites I’ve been hired to redesign. Here are 5 important mistakes you should avoid making if you want your site to be a success.Read More
Well, we are just about halfway through the SECOND month if this year! Time is FLYING by!
This is right about the time when energy starts to wane. Everyone starts the year with BIG, EXCITING ideas and are energized by the creative, brainstorming process. But as soon as it’s time to go from ideas to action—here come the brakes!Read More
Running a business is amazingly fun and incredibly exhausting. Each day, there are about a million little things that need to get done to keep your biz running smoothly. After 7 years of running my own businesses, here are a few strategies I live by that help me maintain my sanity.Read More
Instagram is one of the best ways for yoga teachers to connect with current and future students. This highly visual social media platform lends itself well to the physical practice of yoga and provides a platform for yoga teachers to share their own yoga journeys, personal growth, upcoming events and more. But how do you reach your yoga students on Instagram?Read More
Hot Spot Yoga Oakland is the HOT SPOT to practice 🔥Featuring a variety of yoga classes, including intense Hot Spot YO Vinyasa Flow and Rise & Shine Power Flow, or the gentler Decompression Session and Honey Lounges. Get pumped up with Hot Tuff classes and pop some bubbly on the weekend at Bubbles & Flow.Read More
Do you feel like your in a social media rut? Your posts aren't getting very much attention and you feel like it has become a chore? I feel this way sometimes, most social media marketers do. Then, I remind myself of the purpose of social media: It's to connect with people and share what is meaningful.Read More
An important and disturbing development is threatening the yoga community in California.
The California Economic Development Department (the “EDD”) is aggressively targeting yoga studios to determine whether they have properly classified yoga teachers and other workers as independent contractors rather than as employees. The EDD targets industries that are abusing the tax laws, audits and forces re-classification of workers from independent contractors to employees.Read More
If you are a yoga studio or are in the health and wellness industry, there is no better time to start your marketing plan than in October. Use these 4 questions to guide you through developing a marketing plan.Read More
I'm stoked to announce the release of my yoga marketing e-workbook! I've been working with yoga teachers and studios on managing their marketing campaigns for 5+ years and have combined the daily tools I use to plan and track everything into a single annual planner + workbook.Read More