My job takes me all over the world—which is awesome—but also has its own set of challenges. While it is exciting to work abroad and technology makes it easier and easier to work from just about anywhere in the world, it is not always simple and it requires one thing in particular: DISCIPLINE.Read More
Imagine this… you’re teaching a yoga class at someone else’s studio and a student approaches you after class and asks if you offer workshops. She loved your class and would like to learn more.
Writing personal emails to every student who would like to learn more about your services is going to be a lot of work. And it’s easy to just send her to your website, but life happens and maybe she forgets to check.Read More
I spend a lot of time working on websites. It’s the majority of my work (and I absolutely love it!). Having a professional, stunning website can be a game-changer for your business, and in the growing world of yoga and yoga marketing, it can really set you apart from the crowd. But there are some very common mistakes I see on many of the websites I’ve been hired to redesign. Here are 5 important mistakes you should avoid making if you want your site to be a success.Read More
March is Women’s History Month. What better way to celebrate than by honoring the words and deeps of the wonderful women we share this life with? Part 1 of a Series.Read More
Color plays an important role in brand design and marketing. Each color is tied with an emotional, psychological response, so it’s crucial to understand the meaning behind each color, before you commit it to your brand.
Take a look at this color quick-guide to discover which ones align with your brand vision.Read More
One of the most common questions I get is, “How do I organically grow my Instagram followers?”.
While there are many paths to get to Instagram Influencer status (ya know, when people pay you to promote their products/services/programs), there is one thing you should be doing EVERY SINGLE DAY to build momentum and followers: POST QUALITY CONTENT!Read More
Well, we are just about halfway through the SECOND month if this year! Time is FLYING by!
This is right about the time when energy starts to wane. Everyone starts the year with BIG, EXCITING ideas and are energized by the creative, brainstorming process. But as soon as it’s time to go from ideas to action—here come the brakes!Read More
For all you yoga teachers, health coaches, personal trainers, etc., who are struggling with online booking… this one’s fore you: Finding scheduling software that works.Read More
When was the last time you created a mood board? Maybe never? Mood boards are an amazing design tool that get your creative juices flowing. They are fun, easy, engaging ways to organize your thoughts and feelings about your business and marketing.Read More
Running a business is a lot of work. There are so many moving parts that at times it becomes overwhelming staying organized is key to growing my business and not losing my sanity in the process!
Here are 6 free tools I use to make my life soooooo much easier!Read More
Running a business is amazingly fun and incredibly exhausting. Each day, there are about a million little things that need to get done to keep your biz running smoothly. After 7 years of running my own businesses, here are a few strategies I live by that help me maintain my sanity.Read More
Instagram is one of the best ways for yoga teachers to connect with current and future students. This highly visual social media platform lends itself well to the physical practice of yoga and provides a platform for yoga teachers to share their own yoga journeys, personal growth, upcoming events and more. But how do you reach your yoga students on Instagram?Read More
Everything we need right now: Vibrancy, joyfulness, intimacy, connection, and hope. Pantone’s Color for the Year for 2019 is the warm, energizing, life-affirming Living Coral. What is the Pantone Color of the Year? How is it chosen? What does it mean for design trends for 2019?Read More
Check out this list of popular Instagram hashtags for every day of the week.Read More
With the holidays upon us, it's easy to neglect our own health and wellness. That's why I designed my '12 Days of Wellness' series. Enjoy guided meditation, healthy recipes, self-care rituals, healthy holiday gift recommendations, and more! It's free to sign up. Just click on the link in my profile for information on joining! Wishing you and yours a happy, healthy holiday season ❄️ With the holidays upon us, it's easy to neglect our own health and wellness. That's why I designed my '12 Days of Wellness' series. Enjoy guided meditation, healthy recipes, self-care rituals, healthy holiday gift recommendations, and more! It's free to sign up. Wishing you and yours a happy, healthy holiday season ❄️Read More
A daily does of inspiration from some of the great minds of our time.Read More
Sometimes my regular, daily smoothie gets a little boring. Today, I’m adding a burst of flavor with strawberries and coconut. Perfect summer smoothie.Read More
If you've logged into your Google AdWords or Analytics account recently, you will have noticed that there are big changes coming. Google is merging many of their advertising features together into one, integrated dashboard and they are rolling out new features to simplify the entire ad management experience. So, yes, if you are already familiar with Google AdWords you will have to learn a new dashboard/user interface. If you don't have much experience with Google AdWords, now is a great time to start because navigating it will be SO MUCH EASIER.Read More
Do you feel that the look of your business on your website, Instagram + beyond is scattered and inconsistent? Are you constantly searching at the last minute for something to share on your social media or to include in your newsletters? Are you using different fonts and colors all the time? Does talking about your brand confuse or frustrate you?Read More
In the midst all that goes into opening a business, it’s likely you’ve skipped one of the most important steps that could make all your hard work more impactful now, and for years to come—writing a mission statement.
What is a mission statement? A mission statement is a short paragraph that describes why your business exists and what it does. It may not sound important, but it is. The reality is, many mission statements are ineffective, hastily written in minutes so that it can be checked off the to-do list.Read More