I spend a lot of time working on websites. It’s the majority of my work (and I absolutely love it!). Having a professional, stunning website can be a game-changer for your business, and in the growing world of yoga and yoga marketing, it can really set you apart from the crowd. But there are some very common mistakes I see on many of the websites I’ve been hired to redesign. Here are 5 important mistakes you should avoid making if you want your site to be a success.
1. ASSUMING YOUR VISITORS KNOW WHERE YOU ARE BASED
This is so important! The world wide web has connected people across the globe. When someone connects to your website looking for a yoga teacher, make sure they know where you are located! Let’s say you have a blog and someone stumbled on one of your posts through social media. Great! Now this visitor sees that you are offering a workshop and is interested. Even better! But – wait. There is no information on what city or country the workshop takes place. What do you think, will the interested visitor search your website for your address? Probably not. Don’t assume that every visitor knows you already and is from the same city. It’s a big, big world, let people know where you are based and where you will be teaching.
2. OVERSIZED OR EXTRA SMALL IMAGES
This is a major style peeve of mine—Images that are not sized properly for your website. Oversized images will slow down the load time on your site and alienate visitors. Anything bigger than 300kb will take forever to load and should be optimized for web-viewing. Most images should be much smaller. On the other hand, you shouldn’t have low resolution, pixel-filled images on your website. Looks sloppy and they are hard to see.
3. NEGLECTING MOBILE
More and more people use smartphones and tablets when searching online. Mobile not only matters, it’s essential these days, and if your website doesn’t appear properly on a mobile screen, you are missing out on a huge piece of the pie. Please make sure that your website is responsive! It needs to look nice when viewed with a smartphone, tablet, laptop or desktop.
4. TOO MUCH STUFF
Having too much mismatched content on your website will cause it to appear cluttered. Just like a messy room, it doesn’t invite calmness and leisurely exploration. Visitors want clear, concise and correctly-formatted text. They will leave quicker than you can chant OM if they have to read through an entire paragraph with text in different fonts and colors before arriving at your point. Scrutinize every item on your website and ask yourself if it really needs to be there. And please – make sure there are no spelling mistakes. Use Grammarly. It’s one of my favorite FREE business tools.
5. CREATING A BLOG SEPARATE FROM YOUR MAIN WEBSITE
This is just plain old-school. Your blog should be the primary driver behind your SEO strategy and be fully integrated into your website. All major web platforms now offer integrated blogs. So, why do people still have them separate from their website? The reason people usually do this is that their main website is difficult to update and blogging platforms like Blogger are simple to set up and use. But this setup is not only confusing for your visitors, it’s also very bad SEO. By adding the blog as part of your main website, you can use it to help build the search rankings for your entire website.