2020 Planning + Marketing 6-Week Series
Enroll Before September 15 and save $300!
Getting your business up and running requires clarity, vision and the ability to execute consistently on the right strategies. Without a roadmap or guidance, the process can be overwhelming and most people give up before they even get started.
This six-week planning series will take all of the guesswork out of creating a successful 2020 strategy. Together, we will determine your 2020 vision and revenue streams. We’ll create a content calendar for your blog posts, newsletters, and social media that supports your 2020 vision and revenue streams. You’ll get an assessment and recommendations on optimizing your website and a step-by-step guide to creating email opt-in/freebies that grow your audience and convert clients.
Includes: One (1) 30-minute orientation call + six (6), 75-minute coaching calls + weekly assignments + email support + expert advice + guidance + feedback.
A customized, interactive Asana.com dashboard outlining your marketing for the entire year
A printable 2020 Planning Calendar + All Planning Worksheets
Running a business you are proud of requires enormous focus, courage and tenacity. Most of all, it requires consistent action and a willingness to play the long game. It’s easy to get distracted by life, but with this plan, you always know what needs to be done and when it needs to be done by. There are worksheets for each step to guide you in gathering content.
You are here because you are passionate about what you offer and want to share it with the world, but running a business is hard work and staying organized, staying motivated, staying on track is what holds most people back.
Set aside time now to plan your entire 2020.
Create meaningful content.
Break through the roadblocks that are holding you back from success!
At the end of this six-week series you will:
Clarify your goals
Define your business vision and brand
Leverage your unique gifts and offerings into new programs and offerings
Increase your sales and profits
Focus your energy and better prioritize your time
Craft a unique, compelling brand
Connect with your core demographic with purpose and meaning
Charge what you’re worth
Grow your social footprint
Learn proven marketing strategies
If you’re overwhelmed and feel like you’re in over your head with your small business — this series will help!
You’ll have guidance and support from a like-minded leader in a safe and encouraging environment.
Ask questions and get feedback.
Week 1: Goals + Vision + Revenue
Every successful business is built on a strong foundation. In this Module, you’ll clarify your business vision and goals, outline your revenue streams, identify your ideal customers and craft a unique strategy to connect with them and set yourself apart from the competition.
We’ll also review your brand elements and help you articulate your brand story in a way that resonates with the audience you serve. By the end of this Module, you’ll have a solid vision for your 2020 business success.
Week 2: Annual Planning
Every successful business has their year mapped out before it begins. In this Module, we’ll calendar all of your programs, services, sales, promotions, vacations, workshops, launches, book releases, etc., for all of your revenue streams. We’ll use this calendar of events to create your marketing strategy and content maps for the year.
Week 3: Content Planning + Creation: Blogs + Newsletters
Content marketing is a must in today’s world. Plus, it’s a proven strategy to generate ongoing traffic, build trust and increase sales. However, there’s no one-size-fits-all approach for every business. In this Module, you’ll develop on-brand content topics for your blog and newsletter and learn how to easily and consistently create SEO-rich blogs that grow your audience and client list. You’ll generate 12 months worth of content ideas in one sitting and discover how to create high quality content on any budget.
By the end of this series, you’ll have three months worth of blog outlines for 2020.
Week 4: Content Planning + Creation: Social Media Marketing
Building on the content topics from the previous module and the annual plan we created in Module 2, we’ll map out your social media campaigns for the entire year. We’ll find the right balance of content and promotion and identify your key audience. You’ll learn some key social media strategies that will dramatically increase your audience and convert followers to customers.
By the end of this series, you will have a social media marketing calendar completed for the first quarter of 2020.
Week 5: Website Audit + Opt-Ins/Freebies
Websites aren’t optional in modern business. What’s more, your website shouldn’t just be pretty, it must be functional! It is your best, unpaid salesperson — working 24/7 to build trust, grow your audience and elegantly convert them to clients. Jennifer will personally assess your website and put together recommendations for optimization.
In this Module, you’ll also outline the four opt-in/freebies you’ll feature throughout the year to attract new clients. By the end of this series, you will have created your first opt-in/freebie for January 2020.
Week 6: Keys to Marketing Success – Cultivating Creativity, Consistency, and Growth
Marketing and sales are the keys to building a successful business. Sadly, many in the health and wellness field have a negative association with those skills and get overwhelmed by all the “noise” of online tricks, tactics and constantly changing platforms. In this Module, you’ll master timeless principles and strategies of modern marketing: How to influence and inspire with integrity and transparency. Once you understand the real psychology of sales, it doesn’t matter how technology or platforms change — you’ll thrive.
This is not an online video course. You will work one-on-one with experienced business leader, Jennifer Skondin. You’ll have weekly calls, assignments, guidance, and feedback, plus unlimited email support during the program.
Who is this for? Yoga teachers, yoga studio owners, healers, holistic health workers, personal trainers, coaches, health coaches. Anyone who struggles with growing their business, finding new clients, and creating content.
Jennifer Skondin has 17+ years of experience specializing in marketing, communications, and PR. In 2008, she re-discovered yoga and turned her attention and energy to teaching yoga and helping yoga studios and teachers find success through marketing and outreach.
She has worked with dozens yoga teachers and studios spanning the globe. She has served on the board of directors for a yoga non-profit, worked as marketing director for several multi-location yoga centers, worked one-on-one coaching various yoga studio owners and teachers, has produced yoga festivals, and much more. She is also a certified MindBody Online Software Consultant.
She also works with authors, nutritionists, personal trainers, Pilates teachers, fitness centers, wellness companies, health food companies, urban farms, and salons and day spas.
She has clients all over the US, in Mexico, El Salvador, Canada, Bali, and Australia. She has a team of designers and assistants based all over the world who help her and her clients meet their business and marketing goals.