2019 is here AT LAST! And so it Pantone’s Color of the Year: LIVING CORAL
Spirited, intimate, and playful.
Just a few of the words used to describe the choice of Pantone’s 2019 Color of the Year: LIVING CORAL.
Inspired by the evocative and vibrant colors of our coral reefs, Pantone selected this color to reflect our innate optimism and joy, bringing a warm splash of color to marketing, product development, design, home decor, and more!
For 20 years, the Pantone Color of the Year inspires development and design in multiple industries, including fashion, beauty, and home furnishings, as well as product, packaging, and graphic design. Learn more.
What pairs well with it?
Pantone has designed five color palettes for LIVING CORAL:
Under the Sea
What is the Pantone Color of the Year?
“The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.” – Pantone
What is the Pantone Color Institute?
“The Pantone Color Institute is the business unit within Pantone that highlights top seasonal runway colors, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.” – Pantone