TIME IS FLYING and the end of the year is approaching... now is the time to prioritize your 2019 Strategic Plan.

Why now? The summers tend to be a little slower in our line of work. We are in that sweet spot of summer before the crazy rush of the holidays. Yes, they will be here before we know it. 

This is the only time of year that I offer this comprehensive program. The goal is to have your 2019 Strategic Plan COMPLETELY DONE before November - before the holiday craze that feeds right into the New Year rush. 

What this program is and what this program is not...

This is not a cookie-cutter online course. It's not even really an online course. It is a series of activities that I use with clients to dial in their goals and growth strategies and create actionable tasks to accomplish the work.  The program will be customized to you and your business. 

We will work one-on-one to:

  • Identify your 2019 Goals

  • Assess what's worked in the past and what can be updated for better results

  • Brainstorm new program, product, and service ideas

  • Create new content + updated existing content

  • Organize your annual calendar

  • Design + schedule your marketing campaigns

  • Evaluate your brand + marketing materials

  • Refine your marketing materials + optimize your marketing channels

  • Gain tools to evaluate your marketing success throughout the year



  1. Updated Business Plan: Business plans are meant to be organic. They evolve over the years. We'll take a look at your overall business goals and make sure that the Strategic Plan for 2019 supports for mission, vision, and growth goals. 
  2. Updated Brand Guide: We'll work through a series of exercises that hone in on your brand, focusing on ideal clients, tone, topics, and style. We'll specify how your logo is used, and the fonts and colors that support your brand. This way, you have a guide for anyone working on your marketing to follow. 
  3. Updated Marketing Templates (Flyers, Social Media Graphics, Email Templates): Creating consistency with your branded materials is key. Together, we will update your templates to be consistent with your brand guide - no more picking fonts and colors willy-nilly. You and your team will have the templates to create consistent, professional marketing materials. 
  4. 2019 Business, Program, and Service Goals: This is the bulk of the program. What will your 2019 year look like? We'll break it down month-by-month and create a calendar of what you are offering and when. We'll constantly refer back to your business plan to make sure the effort you are putting in supports your growth coals. 
  5. 2019 Marketing Action Plan:  This is what needs to get done, who will do it, and when it needs to be done. This includes everything from adding events to MBO, updating your website, blog content calendar, when you will offer promos and sales, when to post your holiday schedules, a social media strategy, and more. 
  6. Your January - March Marketing Content and Promotions Complete AND Scheduled: The last segment of this program is all about creating three months of content. You know that the holidays are coming and then it's right into the New Year rush. SO, by the end of October, you will have your marketing content ready to roll for the first quarter of the year. 




Each week we will focus on a different aspect of your 2019 Business Growth Strategy. You'll have assignments to complete, resources to tap into, feedback and guidance from me. We'll have one 60-minute check in call each week where we will focus on specific areas of your plan. You can pick a reoccurring weekly call time or you will be able to schedule your weekly calls using my online scheduling app. You will have unlimited email support during this program. 

The cost of the 8-week program is $899 if paid in full; two payments of $549.50; or three payments of $399.

Payment Plans

Once you have completed the payment, you will receive your orientation materials via email and be invited to schedule our first call. There will be a survey for you to complete along with a checklist of information for you to gather and send to me before we talk. If you have any questions, I'm always available via email!

You'll also receive the downloadable Business Development + Brand Guide Development Workbooks. You will also get a downloadable copy of the 2019 Planner plus a promo code for 50% purchase off the printed version. 


About Jennifer Skondin


Jennifer Skondin, has 15 years of experience specializing in marketing, communications and PR. She studied government-journalism at CSUS and worked in political communications for 6 years. In 2008 she re-discovered yoga and turned her attention and energy to teaching yoga and helping yoga studios and teachers find success through marketing and outreach.

She has worked with more than a dozen yoga teachers and studios. She has served on the board of directors for a yoga non-profit, worked as marketing director for several multi-location yoga centers, has worked one-on-one coaching various yoga studio owners and teachers, has produced yoga festivals, and more.  She also works with personal trainers, Pilates teachers, fitness centers, health food companies, urban farms, and salons and day spas.